Tuesday, 16 November 2010

The Unsuspected Effect of High price

High prices were always thought as something bad by a lot of people. But me and my brother, Kevin, realized that there is a new pattern forming in this 21st century era.

We realize that now, a lot of people are living in a "high-price oriented" ideology towards the market, that is, as what me and my brother say : a tendency to buy a product which is more expensive than another product which is cheaper, but of the same quality, build, and material.

1. Higher price is now seen as something better in quality and build because a lot of people think that with higher price, the production cost is higher; therefore, the ingredients/materials are more expensive and better in quality.

2. A glass of milkshake worth $1 with another one worth $10 do not taste the same even though they are the made from the same ingredients. The one which is more expensive is most likely to taste better because people's brains are implanted with an ideology of "expensive stuff tastes better". We think that a psychological effect is influencing our mind and make us think that something expensive is better than it actually is!

3. We tend to trust expensive products more than we trust cheap products. For example, a lot of people buy $1000 usa-made laptops instead of buying $200 chinese-made laptops with similar quality.

Our conclusion is that we need to be wise and thoughtful about how we spend our money, and we have to make sure that we aren't fooled by our own mind to buy something more expensive. We have to separate what we really need with what we want. We have to prioritize things we really need.

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